Testing Speaking Skills Assignment Example | Topics and Well Written Essays - 2250 words

Testing Speaking Skills - Assignment Example Speaking skills comprise the ability to understand the content of what is taught or spoken by the second person and providing the right response in terms of language and grammar. The difficulty in testing speaking skills is when large number of students needs to be addressed and tested. Test speaking is an arduous task. There is no question about that. And when the number of students to be tested is large, the problem is compounded both in terms of the content of the test and the time to devote to each student. It is well nigh impossible to test a large number of students by one or a handful of teachers. It may not be possible to hire a large number of teachers for the purpose if certain techniques, such as the computer, are adopted that could mitigate the problem to a good measure. (Oral Skills). There are certain dos and don'ts for testing. Testing must be planned in advance. There must be a good time gap between planning the test and carrying out the testing of speaking. In the meantime, there must be time for modifications or corrections. There must be a method for testing. The method must be selected keeping the students and the syllabus in mind. Then the person conducting the test must bear in mind that no testing is without anxiety. There must be some room for the tested to face and overcome anxiety. These are the dos. The don'ts are: never add any question outside the syllabus. If there are some tricky questions, keep the students informed that certain questions are bound to be testy, but they are within the syllabus. Do not ask more questions than the time set for answers (Functional Testing). Use the Computer The computer era has firmly set its grip over every individual and organization. The time has come when large number of students can be tested for speaking skills based on the use of the computer. However, the computer is just a machine. It is up to the teachers to use software with the questionnaire and audio receptivity to perform tests successfully on the large number of students. The computer can be effectively used for testing speaking skills. It is one medium that can be used in effectively teaching large number of students, and also testing large number of students. And this can be done in comparatively short duration of time. The content must be planned and drawn up appropriately so that students are able to get it on screen with a few

ELECTRIC CART PERFORMANCE ANALYSIS Assignment Example | Topics and Well Written Essays - 1250 words

ELECTRIC CART PERFORMANCE ANALYSIS - Assignment Example These motors are powered with the help of battery packs, which are rechargeable. Electric motor offers several benefits compared to the use of internal engine combustion to power vehicles. These include zero emissions of air pollutants, fuel economy among several other benefits. Electric motors enhance the performance and greater efficiency of energy. The general costs used in maintaining and operating electric motor powered vehicles are low compared to the conventional fuel driven vehicles. Selecting as well as calculating the correct motor for the electric cart vehicle depends largely on the total weight of the vehicle, the area where the Cart will be used and the terrain of the area. If the Cart is to be used in a hilly or an area with mountains, the individual will require more engine horsepower than in a flat terrain. The speed of the motor is also dictated by the aerodynamics profile of the Cart before and after the conversion and its use. A simple cart used for commuting in a normal city traffic definitely requires a cheaper motor with less horsepower compared to the one to be used in winning races or have the fastest acceleration. Several other variables can be used in calculating the speed of an electric motor depending with its use (Chi-lan et al. 2011). The speed of an electric motor and vehicle largely depends on the battery pack voltage. Using a Direct Current (DC) motor, one hundred and forty-four (144) volts will be enough to drive the vehicle at a speed of seventy miles per hour. The available power that is stored in the batteries determines the total distance that the cart is able to go before recharging it. Power measured by calculating the voltage in the battery multiplied by the battery amperage multiplied again by the useful power that is available in the battery without damaging the cells. The chemistry of the battery is the one determining this figure. This does not indicate

Internal and External Analysis of Volvo

Internal and External Analysis of Volvo The macro and micro environmental factors 1) Outline and discuss the macro and micro environmental factors that are influencing Volvos strategy? The micro environment is which explains the internal environment of the company and which tells the position of the company in all the terms of the business and hence this gives an idea of the current position of the company. Micro environment: The Volvo name is 90 years old and has become a Swedish international icon. In the year 1999, Volvo a Sweden based company is sold to Ford motor company, but Volvo maintained independency but benefited from the shared research and development and also the buying power. Volvo employs 27,500 employees. Volvo has its company in 120 countries. And has wide network and distribution of its product ranges to different parts in the world. Volvo sells its products through 2400 dealers worldwide. Volvos main mission is safety, and also invests huge money in Research and development in Safety. Safety in driving has a major role to play in automotive, as majority of the customers priority is safety. Volvo sold 14 million cars in its life time, the figure shows success of the Volvo cars and also how Volvo has retained its position in the market in long run. Volvo is the strongest brand of FORD motors. Volvo is the major contribution to the success of Ford Motors. Volvo has asset oriented advertis ing. The main asset of Volvo is Safety, and hence its advertising campaign is also based on its core competence or asset safety. Volvo being a subsidiary of FORD enjoys a shared Research and development programs. This is very beneficial and cost effective for Volvo, as being a part of the giant automotive group, Volvo can share the cost involved in Research and Development program. Hence this can be one of the key advantages for Volvo to be cost effective. Volvo is also popular for its innovations in the car industry which developed and produced different ranges of cars and hence Volvo has made large profits to FORD motors. The core positioning strategy of Volvo is the Safety and longevity. In order to compete with the luxury brands of Toyota and Lexus, Volvo produced the premier cars which are symbol of luxury. Volvo brand was primary key aspects are Big estate cars, and Safety. Hence Volvo is the symbol of safety and innovations which helped the FORD financially. Macro environment: The macro environment gives the clear picture of the changes in the external environment and how these changes in the external environment have an effect on the performance of the company. The macro environmental factors include Political, Economic, social, technological, environmental, legal factors, which are lose but external to the society. Political factors: There has been an increased regulation on the car industry and also automotive industry is facing a huge taxation on trade. Economic factors There is rise in the fuel prices, and this economic factor has hit the automotive industry fiercely and leads to reduce the performance of the company. Due to this rise in the prices of the oil, most of the customers have started choosing fuel-efficient cars, which has reduced the demand for luxury cars in the market. Social factors: The major problems Volvo is facing is shift in the consumers preferences from a luxury, large engine cars with huge carbon emission to a fuel-efficient, and small cars, due to many reasons like rise in the prices of oil, and also governments are providing tax incentive to those who buy fuel-efficient and eco-friendly cars and other incentives include free parking and road tolls. This shift in the consumers preferences which is a Social factor has downturn the performance of the company. There is also Volvo much emphasis on family sector but in Europe there is decline in the number of families. Hence Volvo market segmentation is wrong and may not be useful for sales growth. Technological factors: Toyota has occupied a major share in the market, with the adaptation and implementation of new and advanced technology into its product strategy, and hence has met the needs of their changing environment with fuel-efficient cars with low carbon emissions into the atmosphere. This technological change of the external environment of including many advanced features into the product was not adapted by Volvo. Volvo has advanced only in safety but did not understand the need for the other features of the product which have become the center of attraction in the market, and those advanced features are fuel efficient, eco-friendly, etc. Environmental factors: Due to the emission of large carbon from the big size cars increased the pollution and hence have caused many problems like polluting air, etc. Legal factors: New laws on the protection of the environment have started rallying and this has hit the whole automotive industries. Due to these environmental protection acts and Clean air Act, which was passed by the legislation, brought about a changes in the preferences and shift the needs and hence as discussed above choosing for eco-friendly cars. Volvo asset was and is also is only Safety, but the external challenges are seeking for more reliable, eco-friendly, fuel-efficient cars as the government is putting heavy taxes on the large cars, who emit large carbon into the atmosphere, and more over the governments are proving more tax incentives for those who choose fuel efficient cars, like free road tolls and parking etc. Volvo has introduced flexi-fuel cars but they did not show a good sign on the profits of the company. 2) Conduct a SWOT analysis on Volvo cars. Strengths: Safety of both the environment and driving is the main strength of the Volvo cars, and hence the Governments policies on safety in driving will not have much influence on the performance of Volvo. Volvo has a reputation for big estate cars and last for long periods of time. Goteberg safety center which is a world renowned, and hence after the acquisition, Volvo has introduced ten new models for its customers, and hence earned more profits for FORD. Volvo has 2400 dealers worldwide and has its presence in 120 countries of the world. Huge investments in safety research and development programs. Volvo is a wholly owned subsidiary of ford motor company which is a world famous company and this helps the Volvo can draw synergies of technical innovations and improvements for its parent company. And also the buying power. 90 years of brand heritage, where Volvo has gained much expertise in manufacturing a car which is very safe in driving and this is the core-competence which has played a vital role which has brought glorious years to Volvos brand. Weakness: No change management programs in its product strategy. There has been no innovations and improvements in the product, improvements like fuel-efficient, best performance, etc, which is quite important for Volvo to meet the intense competition. There is a decline in the sales of the Volvos bi-fuel cars. Cannot meet the customer requirement of fuel-efficient cars. Even though the prospective customers of Volvo are shifting their interests from the big engine cars to fuel-efficient cars, Volvo still stress only on the safety in their mission statement, where its core positioning strategy to face the present changed perceptions of the consumers and external environments demands should be fuel-efficient and reliable cars. Moreover the mission statement aims at providing safest and more exciting car experience for modern families, the brand concentrating on the family sector. But in Europe there is decline in the number of families and many couple is opting to be childless, hence this mission of Volvo would badly hit its performance in future. Most of the market for Volvo is in US and Sweden and consequently it is open to irregular economic and political circumstances of those markets. Volvos most of the production is from the Belgium and hence, the cars produced in Sweden is very expensive for the US consumers. This is due to the less facilities of production of Volvo cars in US. Volvos flexi-fuel cars only in certain geographic markets. Opportunities: There is a hope for further growth for the business due to new business in china and India, with a forecast of sales in china of 10,000 a year. The penetration into new markets has an opportunity for improvement in the performance of the company. Threats: Has the Volvo only concentrates on the Safety in its product design, and ignoring on the other aspects like eco-friendly and fuel efficient cars (Toyota Lexus), performance, styling, reliability, handling and value for money, which are all vitally important. Low restriction on imports and trade will increase the competition from the Japanese companies in the Asia pacific regions. Volvos safety may not have any importance as safety is integrated by almost all the car manufacturers. Hence safety which is the main asset for Volvo has no role to play for the improved performance of the company. 3) Outline the strategic options available to Volvo cars, recommending what you believe to be the best option available, give reasons for your answer? The main problem Volvo cars is facing is the external pressures and changing perceptions and requirements of its customers. Volvo who strategy of Safety was very popular during 1990s but with the changing needs of its customers and external environmental factors, the strategy of Volvo did not change hence Volvo has faced such a downturn in its sales during the period of 2004 to 2006. The external challenges are demanding for a more reliable, fuel-efficient and eco-friendly cars, which Toyota have understood the need of its customers and hence have concentrated heavily on fuel-efficient and eco-friendly cars, and therefore have become the world largest and most successful car manufacturer. Moreover, most of the car manufactures have integrated safety into their product design and hence safety, key element or the core positioning strategy can no more help Volvo to retain its position in this fierce competition. To outline the strategies for the Volvo cars Ansoff product/ market grid (Ansoff, 1957). This model would help the business identify the strategy that gives business the way to grow their business. The four strategies proposed by the Ansoff let us find which would help the Volvo cars to improve their business. This model helps to identify what have to be marketed and at what time and risk involved in marketing these products. The alternatives available to the Volvo cars are: Price strategy, as the cars of Volvo is unaffordable for the common man and hence has to introduce such a model of car for the middle class people. This is the market penetration strategy where with the same product and same market the company has to reduce the cost and hence in turn can reduce the price of its products compared to its competitors. Market development strategy, where the same product is sold in different markets. Product development strategy, where a new product is developed and is sold in the current and existing markets, extensions in the product features which make it different from its competitors and this can also be called as product differentiation. Diversification strategy is one where the new product is sold in new markets, but this is more risky then the market penetration. Let us find which will be best strategy for Volvo cars from the available alternatives from the Ansoff matrix. Market penetration strategy, this strategy of selling its same products in the same market, for lower price by reducing the costs may not be useful for Volvo cars, this is because challenges Volvo is facing is the price rises of complimentary goods and environmental protections laws, which have changed the preferences of its customers from large engine luxury cars to the fuel-efficient cars because of government taxation policies, etc. hence , reducing the price of the cars will not be the best solution to face the challenge. Market development strategy, If Volvo adopts this strategy may not succeed as most of the current markets of Volvo is the developed countries and hence the consumers are in position of afford to buy a premium car. But, if Volvo looks for a market in developing and under developed countries, there is much risk factors involved for the growth of the industry. Diversified strategy will not have a positive effect on the growth of the business as this is risky, and Volvo which is facing a huge performance crisis should not be risk taker but should be risk averter. Product development strategy, this might be the best strategy for Volvo, as in this strategy there is product development according to the changing trends and requirements and hence this would help the Volvo for growth, if it produces cars not only safety and reliability its cars, but integrating safety, fuel-efficient, styling, performance and this leads to differentiation among the players in the industry. If the company integrates all the requirements of the demands of its customers, would automatically increase sales and will enjoy a rapid growth for the business. Volvo being the wholly owned subsidiary of Ford motors enjoys shared research and development. Therefore an investment for further product development is easy and hence it can meet the requirements of the customers. There are Volvos flexi-fuel cars which distributes only to certain geographical areas, and hence Volvo should even have to perform certain product development programs and innovations in these flexi-fuel car s and there should make improvements in distribution networks for these cars so that they are available to all the 120 countries, where Volvo has its network. The reasons for choosing the product development strategy as the best alternative for Volvo cars is, because product development is the only alternative which meets the target customers (especially Volvos target segment of last 15 years) needs and this is the only possible solution to withstand with the challenges Volvo is facing, and Volvo should also consider the some of the aspects like the competitors of Volvo has already met the needs of the customers who are seeking fuel-efficient cars, and hence Volvo have to integrate all the aspects like safety, performance, reliability, fuel-efficient, with low carbon emissions and comfort to compete with their competitors, as Volvo is already reputed for safety and reliability, Volvo has to some other elects in list of product design to provide a best alternative for its customers. Volvos introduction of Flexi-fuel cars to reduce the sales shrink as the customers are moving to fuel-efficient cars shows a positive sign in its performance in the future. Future Product development programs also helps Volvo to achieve its programs like Volvo 2020, where it is trying to differentiate itself on two factors safety of both the environment and driving. Volvo should conduct a budgetary process on the available resources as product development process requires an excess investments into many aspects like research and developments and raw materials and advertising campaigns. REFERENCES: www.volvocars.com WWW.MINTEL.COM Kiley, D (2004), Driven: Inside BMW, the Most Admired Car Company in the World,N.J. John Wiley Sons, Inc. (US). West, P (2000) Organizational Learning in the Automotive Sector, Routledge. Wilson, R. M. S.; Gilligan, C (2005) Strategic Marketing Management: Planning, Implementation and Control 3Rd Ed., London Elsevier. Wilson, A (2002) TheMarketingAuditHandbook: Tools, Techniques Checklists to Exploit Your MarketingResources,CT Koran. Pickett, K. H. Spencer.; Pickett, Jennifer M.(2003)The Internal Auditing Handbook,NJ John Wiley Sons, Ltd. (UK).

Responsibility :: essays research papers

Responsibilities are more important than Rights Everyone has rights and responsibilities. Rights are things that people are aloud to do. Responsibilities are things that people are expected to do. In this essay, I will be telling you some facts why responsibilities are more important in the society of Waknuk. The first point is David's father; Joseph Storm hates offences and blasphemies because of his religion. Next is Old Jacob thinks that rules should be changed in Waknuk because he wants it to be like when his father was around. Lastly Alan Ervin detects the thoughts and shapes group and that Sophie has a sixth toe. The people in Waknuk believe in responsibilities over rights. David's father, Joseph Storm, hates offences and blasphemies because of how he was brought up by his parents. David is talking about the people in his family. He is talking about his father and particularly about his strong religious beliefs. He said that offences are animals or plants that are deformed. His father hates offences and he kills them in a disgusting way because of his religion. David was explaining the process of how his father dealt with offences. "That was because an occurrence of an offence was sometimes an impressive occasion. Usually the first occasion that one happened was that my father came into the house in a bad temper. Then in the evening he would call us all together including everyone who worked on the farm. We would all kneel while he proclaimed our repentance and led prayers for forgiveness. The next morning we would be up for daylight and gather in the yard. As the sun rose we sang a hymn while my father ceremonially slaughtered the two headed calf, four legged chicken or whatever kind of offence it happened to be. Sometimes it would be much queerer than those†¦" (The Chrysalids Pg. 18) David's father thinks that it is a responsibility to kill any offences. He does this because that is what his religion has taught him to do and based on how he was raised by his parents. He therefore, has these feelings and does not know of any other way of thinking. At the same time he mentions that a blasphemy is a deformed human. His father hates blasphemies because they are similar to an offence; they are not animals or plants, but humans instead. "And if it happens among people it was a blasphemy.

Skydive Chicago Is One of the United States

a Advantage: * Skydive Chicago is one of the United States’ premier skydiving resorts, serving skydivers ranging in skills from first time jumpers to internationally competitive freefly teams. * Jumpmasters video their student’s jumps. * Students use the feedback these videos provide to identify mistakes. * (student)They often copy their videos onto a personal tape for future reference. * Jumpmasters may also copy well-executed student skydives to the facility’s tape library. Disadvantage: Only in Chicago-Each student in Skydive Chicago’s training program makes a series of progressive training jumps under the direct supervision of a United State Parachute Association Jumper. * Limited -The training program gears each jump toward teaching one or two new skills. * Protection of advantage – All students are given access to the drop zone’s training room and are encouraged to watch video clips in preparation for their next training jump. This step saves jumpmasters, who are paid per jump, considerable time.Jumpmasters also use these videos to evaluate their training method’s effectiveness. – not a good rule to measure.. information system Skydive Chicago’s information system, â€Å"a set of interrelated components, with a clearly defined boundary, working together to achieve a common set of objectives† (INF 620 24), provides several benefits the skydiving student and the company its. Skydive Chicago’s information system assist the skydiving student by allowing the review of his or jump independently, in a flexible interruption and audience free environment.Skydive Chicago’s information system enhances the company itself by enabling the jumpmasters to have more time in their paid capacity, provide examples of ideal jumps, and allows students to separately hone his or her newly acquired skills. Skydive Chicago’s information system allows the supervising jumpmaster, a United Stat e Parachute Association Jumper, to record each of the progressive training jumps of each training program student. The feature allows the students to use the feedback of the provided videos to identify mistakes and independently improve of errors.This component of Skydive Chicago’s information system allows the student to work at his own pace to resolve an identifying issue. This element lets the student progress at a comfortable pace and work on the next flaw after he or she is comfortable with the previous issue. Also, by providing the recorded jumps Skydive Chicago’s information system allows students to review and work on their issues in an interruption-free environment. Students often copy their videos onto a personal tape for future reference; therefore students can also review these tapes away from Skydive Chicago.Having their own copy the jump grants the student the flexibility to review the tapes as they wish including but not limited to home, work, or even th e library. With the ability review the tapes in a distraction free location at their own discretion would assist in the student jumper increasing his skill quicker. By having the ability to review the tapes of their jumps with an audience would assist the student jumpers in subduing his or her insecurities and working on jump issue they are embarrassed of in public.For example, if the jumper had an extreme case of anxiety, he or she can work on relaxing and controlling their breathing for the next jump. Skydive Chicago’s information system the company itself by enabling the jumpmasters to have more time for jumps. The jumpmasters are only paid for the jumps the students perform. By having to provide less instruction to a student, the jumpmaster has more time to participate in jumps; therefore the jumpmaster is working for free when he or she provides instructions and guidance to the student jumper they are working for free.Given that providing instructions and lectures typica lly consume more time then performing an activity the earnings’ rate of the jumper masters are decrease when they are not jumping. Having the Jumpmasters provide tapes well-executed student skydives to the facility’s tape library provides examples of ideal jumps to student and assist as tool to provide a visual effect for a student that does not understand the finding of an issue by a jumpmaster.Also by providing all students access to the drop zone’s training room and are encouraged to watch video clips in preparation for their next training jump. This function also the jumper master to delegate the partial ownership of the ensuring the student is prepared for their next jump to the actual student without leaving the student without anytime of direction. both , provide examples of ideal jumps, and allows students to separately hone his or her newly acquired skills. student in the perform a series of under the direct supervision of Skydive Chicago’sSkydiv e Chicago’s information system the company itself by enabling the jumpmasters to have more time for jumps, provide examples of ideal jumps, and allows students to separately hone his or her newly acquired skills. * Jumpmasters may also copy well-executed student skydives to the facility’s tape library. allowing independent reviewing, interruption-free environment, audience free development. unique challenges to performing any type of deed is the potential lack of an immediate audience, as it is often noted that communication cannot even occur without an audience. ery important to be clear on your instructor’s expectations Location: Determine a location that will allow for an ideal be both inviting and free of distractions support – Place the camera, ideally Remember that you always want yourself to be fully within the frame of the shot, close enough that your facial expressions and any visuals you might use can be easily identified and comprehended but no t so close that you overpower the frame (i. e. you are the only thing in it). Also, it is best if you can have someone film you so that they can make sure that these conditions exist du Leave time at beginning and end.INF 620. McGraw-Hill Create. . a. How can this information system benefit the skydiving student? b. How can this information system benefit Skydive Chicago? c. Draw an Information Systems Model (Figure 1. 19). Fill in your diagram with the information about people, hardware, software, and other resources from this exercise. Be sure that you prepare your Information Systems Model in a software application or tool that can be integrated fully into your MS Word document and delivered to the instructor.Clearly drawn illustrations that are scanned and submitted in . pdf are acceptable along with an MS Word document explaining and supporting parts a and b. Be sure to label your files clearly. Document all sources. a. How can this information system benefit the skydiving stud ent? b. How can this information system benefit Skydive Chicago? c. Draw an Information Systems Model (Figure 1. 19). Fill in your diagram with the information about people, hardware, software, and other resources from this exercise.

Mktg Plans Essay

The type of decision-making a consumer uses for a product does not necessarily remain constant as the needs and wants of consumers are constantly changing and newer innovations are constantly being churned out to fulfill our changing needs. Nowadays what would usually involve a routine response behavior is not as simple because of the enormous variety a consumer has to choose from. There are many things that a consumer can evaluate in terms of purchasing a product; packaging, price, reputation, and whether or not there is a sale on the item can all be factors that a consumer evaluates. It might be even that the product is currently very trendy at the moment that would motivate the buyer to purchase it, which would be a case of limited decision-making. There are also many sociodemographic factors that affect the type of decision-making a consumer uses for a product. For instance, if you receive a big bonus and have more income going into your household, you may choose to use limited o r extensive decision making in picking out a product with better brand recognition and of better quality. Another reasons that affect the type of decision-making a consumer uses for a product does not necessarily remain constant is for different occasions the product is being used for. For example, if someone were to attend a fancy party whose host you are trying to impress, you would use extensive decision making in order to pick out a wine that tells the host that they have class and a fine taste in wine. An example of how the type of decision-making I use has not remained constant is for my use of high-end fashion items, such as shoes from Ferragamo. If I wanted a pair of shoes from the main website I would search all over the web for the same shoes at a discounted rate for me to get the best deal on them. However, if I see shoes that I like and are on sale on the main Ferragamo site, I would buy them right away with no hesitation. Buying a high-end product at a discounted rate would lower my buyer’s remorse. A new service that is targeted at the college student market are house-cleaning services. The house-cleaning services often come in packages for a full clean up service for a minimum of 2 hours for around $65-$80. This service can be extremely profitable within the college student target market as a general conception of the college demographic is that they are fans of instant gratification. They are the ones who would rather not spend the time buying cleaning products at a store to clean their whole house, when it would only take 65 dollars (split between 2-4 roommates) for their house to be spotless in 2 hours. Although this service is offered, I don’t think they have capitalized on the college student market enough. I often hear these services through word-of-mouth or by an occasional Groupon deal. There are several different forums house-cleaning services can be offered to the college demographic in a more effective way: enhanced web presence, and cross-selling once a clie nt has been established are some of them. The main factors a house-cleaning service needs to consider when targeting a college target market are price and long-term commitments. A college student often has a limited budget on what they can spend so the cost of labor of a cleaning service has to be reasonable in order to outweigh the prospects of buying their own cleaning products at a much more affordable rate. Students are constantly on the lookout for deals and discounts and are constantly on the Internet, so Groupon, Living Social, Facebook, and Craigslist are great ways to advertise the service. The Internet is also a great source for students to research the ratings of the company offering the service because credibility of the company offering the service is highly important for a house-cleaning service since they are entering your home and have access to all your personal belongings; this is a way you can eliminate your competitors – by being the most credible and collecting the most amount of favorable reviews online. Long-term commitment is important because this is a service that needs to be used frequently in order to churn out the most amount of profit. A student must find value in having their house cleaned frequently by being pleased with the outcome of the service the first time. In order to yield customer returns and customer satisfaction, the house-cleaning service company can offer deals such as â€Å"For every 1 time you use us, you get 35% off your next house-cleaning,† or â€Å"Buy a package deal of 4 house-cleaning services for the price of 3.† They can even offer additional services such as laundry services that include cleaning, folding, and ironing. Timing is another factor a house-cleaning service can capitalize on since college students are those who want instant gratification. You can offer a service that is available 24 hours and have the job done in an hour and a half. Lastly, a house-cleaning service could take advantage of the social issues trending. Currently, while flu season is in full throttle, many students are getting sick. A house-cleaning service could advertise their flyers at a student health center or somewhere that students get flu shots with advertisements that stress on the need for a clean and germ-free house so that students can avoid getting sick. A company can create an atmosphere on its website by reflecting the same amount of value and prestige they have in there store directly onto their website. There are several factors a company needs to evaluate such as the usability of the website (whether or not it is easy to navigate, whether or not the functions work, and whether or not all the products are available), the websites atmosphere (sounds, presentation, layout ect.) The atmosphere of the website should communicate to the customer that it is a viable and reliable means of purchasing their products by making it look professional. The website atmosphere can encompass music and designs that compliment the prestige of the actual store. For example, the online store for Louis Vuitton evokes a very prestigious feel where many of the functions of the website are there for aesthetic purposes. The photographs used on the website are taken by professional photographers and the typeface is very elegant and classy. Although there is a lot of information on the website, it is very organized and flows very well in a direction that pushes a consumer to dig deeper into their site, finding more products to look at. The website is also organized in categories of their products which makes it easier to navigate around, such as shoes, dresses, and my favorite category, sale. Furthermore, there is a function on the website that allows a customer to zoom in on the product, allowing able to hone in on every inch of the product, assuring the products quality. A customer can browse the product from every angle and determine whether or not each specification of the product is suitable for them. Lastly, when a customer has decided to purchase a product, the website suggests more products for the consumer to buy that have a similar style to the one they have purchased and guarantees returns and a full refund if they are unhappy with their purchase. The process is also simple and fast, which eliminates the possibility of a consumer backing out of their purchase. It is obvious to the consumer that Louis Vuitton is a top-tier brand through its intricately and carefully designed website. The price is all extremely high, but it emphasizes its strong global presence in the most luxurious retail markets and gives you an impression that the brand is worth the money. If I were to start a pet grooming service in a town where there are two established pet groomers, I would price lower in order to gain recognition and penetrate the market. I would set my penetration price to a low price and sell my services in bundles in order to expose the services I offer as well as show that the quality of my services can match up to the existing competition. Once I have captured an interested audience, I can begin to maximize on customer loyalty strategies to keep them coming. I would constantly monitor my competition in order to learn about new services they offer as well as their prices in order to stay competitive. Since I am offering lower costs, it would be essential for me to estimate and calculate my demand and cost in order to not lose money in this endeavor. I would attempt to lower my overhead costs in running my grooming service at locations I do not have to rent, such as my house in order to yield a profit quicker. I would position my company to be a smaller, less established company who can do the job just as well as the other grooming services. I would start off by using my friends and family to bring in their pets for me to display my services on my front lawn in order to attract attention to potential customers so that their perceived quality of my services are that it is legitimate and that I take good care of their pets. Other reasons for why I would price my product low is because a pet grooming service is not a necessity, which means that in a down economy, a pet grooming service wouldn’t be anybody’s priority. Therefore a low price point can convince them that the value in having a well groomed pet is worth the money. Lastly, I would differentiate my services from my competitors in order to lower the associated price elasticity. I believe this value trade-off will drive the market to the lower-priced alternative.